Golden Circle began in the 1940s as a grower cooperative, with its pineapple cannery opening in Northgate, Queensland, in 1947. Pineapples have remained central to the brand since its beginnings, with Golden Circle later expanding its range to include canned pineapple, fruit juices and cordials. Today, the Northgate cannery produces more than 150,000 tonnes of canned pineapple, fruit juices and cordials each year. Golden Circle was acquired by The Kraft Heinz Company in 2008, supporting further investment in product development and marketing.